OK. You've built a great website and have gotten it online.  Now what?

Just having a site online is not the end. You have to do a little self promotion to advertise your new site to the rest of the world. You have to give people a way to find your web site.

On the Internet, it primarily starts with Search Engines. Search Engines, like Google, Yahoo, AltaVista, and others are websites that catalog the content of virtually every web page on the Internet. As you might imagine, with millions and millions of web pages around the world, the task is colossal. And if that wasn't a big enough challenge, the Internet is constantly changing... new web sites added (like your's), pages added and deleted, and content is always on the move. Search engine computers must work non-stop just to attempt to keep up.

All of this information collected about all of the world's web pages is added to massive databases. Google, for example, makes it look so simple. When you type in the word "auburn", their computers look through all of their databases searching for all of the web pages located in all of the web server in the entire world that contain the word auburn. Google then makes a nice looking list and returns the results back to your web browser for you to look at... all in the blink of an eye.

Unfortunately, a Google search for all web pages that contain the word auburn will likely return millions of entries. But, what if your brand new web site just happen to get listed on Google search result page 357,448? Your website might be technically "included" in the Google search, but no one is likely to flip through all of the result pages to find it.

The Mission   It is said that most people will only look through the first three or four pages of a search to find what they are looking for. Having your website listed high with the major search engines is an absolute necessity to bring traffic to your site. Your mission, then, in your Site Promotion efforts, is to somehow get your new website included in the first few pages of a Google (and others) search.

CapeRock can help   There are things that can be done to get more prominent listings in the Search Engines. Depending on the importance that your place on your site's placement, you can "buy" your way up the list or you can structure the "code" of your newly created web pages to assist the search engine computers in their cataloging process. While the second method is free, it can sometimes take months to get listed. Either way, we can help.